Wednesday, April 22, 2009

Not so fast Mr. Beer Goggles...

A recent study has proven that alcohol actually has the opposite effect and can make men see women as less attractive proving that the term Beer Goggles is just a myth!

Scientists asked a group of 240 men and women in bars and cafes to look at photos of women and comment on their age and attractiveness.
Half the participants used in the experiment had consumed alcoholic drinks, with effects rated as "relaxed and benign", "blunted and disinhibited", "boisterous and over-expressive", and "unambiguously drunk".
Some of the pictures of 10 young women aged 17 were digitally altered to make them appear younger or older. Make-up was also applied digitally to a number of images.
The findings showed that alcohol reduced the ability of women to guess the age of the photo models, but not men.
Both the effects of alcohol and prettifying a face with make-up had little effect on men's judgment.
Dr Vincent Egan, from the University of Leicester, said: "This study suggests that alcohol consumption and make-up use do not interfere with how old we perceive someone to be.
"Another interesting finding was that overall participants who drank alcohol actually rated all the women in the photos as less attractive, compared to the participants who hadn't drunk alcohol. This seemingly flies in the face of the commonly held notion of 'beer goggles'."
Participants consistently over-estimated the age of both mature and immature faces by an average of 3.5 years.
Reporting their results in the British Journal of Psychology, the researchers wrote: "Although alcohol limited the processing of maturity cues in female observers, it had no effect on the age perceptions of males viewing female faces, suggesting male mate preferences are not easily disrupted."
On a more serious note, they said the influence of alcohol should not be a mitigating factor in the case of a man accused of having sex with someone under-age.
"Our study suggests that even heavy alcohol consumption does not interfere with age-perception tasks in men, so is not of itself an excuse for apparent mistaken age in cases of unlawful sex with a minor," they wrote.

Now I had a feeling about this one! It probably has to do with the fact that I have never had a few too many and thought someone looked hotter than they were and in turn madeout with said person but that's just me. I think a lot of times people use alcohol as an excuse for doing bad behavior that they wanted to do anyways whether or not they did that extra Jagerbomb. We all have made dumb errors in judgement while drinking, mine usually involves textual harassment and mozzerella sticks. I just find it funny that the old excuse of beer goggles actually isn't an excuse at all!


  1. I always used alcohol as the excuse to make out with the extremely hot guy (ala Jake Ryan) that I would never speak to sober.

  2. Who would have thought... Huh!

  3. Really interesting! I agree, I think it's probably just an easy way to excuse yourself from acting out of character

  4. I have informed my readers that I now know where I have been going wrong all these years

  5. I always thought it was, "The drunker he gets, the better looking I get". You mean I was wrong all these years? Hmmmm...


People who are pink & fabulous...